Online travel agent Opodo says its sales have risen 10 per cent in just one week after posting a VeriSign Secured Seal on the payment pages of its web site.
The seal is a small symbol put on transactional web pages to assure shoppers that the site has adequate security and their financial details are encrypted.
Warren Jonas, head of service management at Opodo, says the company has clearly seen that confidence is a crucial issue for online shoppers.
"Completed sales rose by about 10 per cent when we posted the VeriSign Secured Seal, and we immediately realised the impact that trust can have on shopping basket abandonment," he said.
"We have now published the seal on all the payment pages across our European network."
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