Although Bluetooth® has been around since 1994 it is now starting to be adopted on the high street and in the commercial world as a technology with multiple benefits.
Proximity based marketing is a method which allows organisations to push advertising of products, special offers and services to potential customers within the local area [Approximately 20 metres].
With the rise in popularity of user-generated content our Bluetooth® solution can be used as a recipient of photos sent from a mobile phone. This could be used to publish these photos on a large screen at a festival for instance.
IBT Services is working with several companies in the south and if you would like to discuss how your company could benefit from this technology please contact us on +44 (0)2392 754635.
IBT Services is a member of the Bluetooth Special Interest Group.
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